What is silk screen printing and how can it benefit your company? One of the most essential marketing tools is the ability to present your company’s product in the best possible manner. As a marketer, your main motive is to make your product attract buyer attention. Easily, the best way of doing so is by making your product stand out with unique and eye-catching packaging.
Silk screening for labels has gained immense popularity in the recent years for various reasons. Perhaps, companies prefer silk screen or sticker printing for product labels because of its uniqueness and its ability to withstand extreme conditions and prevent fading or falling off. This article will help you understand the concept of silk screening as well as enlist the benefits that it can bring to your company.
What is Silk Screen Printing?
The process of silk screen printing involves a photographically treated screen supporting and ink-blocking stencil placed onto the item to be customized. For one sticker printing project, the use of several screens is involved as every new color requires a new screen.
Silk screen printing is a perfect option for products that may come into contact with water very often. The following are some of the products for which this method of product labelling is highly recommended:
- Beverage bottles
- Cleaning and gardening products
- Medical appliances
- Hair products
- Pharmaceutical containers
Why Should You Use Silk Screen Printing For Your Company’s Product Label?
If you’re unsure about whether you should consider sticker printing for your company’s product label, then the advantages listed below are sure to clear up your mind.
1. Durable and Strong
Most product labels don’t hold up well when exposed to external elements such as water, humidity, and moisture. In contrary to this, skill screen printing ensures long lasting labels that are unaffected by various external factors. If your product is one that often stays in humid conditions, then you should definitely go with skill screen printing for your company’s product label.
2. Very Efficient
Sticker printing is simply printing which explains why the process is incredibly simple and effective. If you want your product labels completed as soon as possible, then this is your method to use. All you have to do is reach out to the nearest printing company and let them know your preferences for the label.
3. Makes Your Product Unique
The best way to make your product stand out is with custom silk screen printing. With this, you can express your creativity in the form of your product labels. Consequently, the more unique you make your product, the more attention it will grab, and eventually, the more sales it will generate.
4. Versatile
Silk screen printing is easily the most versatile choice for product labels because of its ability to easily adapt to any shaped surface. Not only that! This can be done on multiple types of materials such as wood, plastic, fabric, and more!
5. Maintains Colour Quality
Sticker printing is also popularly known because of its state of the art colour quality. The consistency of inks used for printing ensures that the colour quality doesn’t get compromised throughout the years. Having such high quality colour on your product labels would definitely leave a lasting impact on the buyer.
Now that you’re aware of the importance and benefits of using silk screen for product labelling, you must be in search of the best printing company to provide you these services. Well, you’ll be glad to know that Mega Label has got what you need! Sticker printing experts here at Mega Label are willing to provide you the best quality services that are sure to please you!